For coaches, consultants, and course creators who are tired of watching interested buyers disappear before the sale
Wake Up to Sales You Didn't Have to Chase — Using One Idea You Already Have and a System Built in a Single Day
The 47 Touchpoint Conversion Engine maps and builds 47 trust-building interactions across your buyer journey — so buyers arrive ready, follow-up runs in the background, and the selling happens with or without you.
One payment. Instant access. Everything included.
THE DIFFERENCE
Without the Engine vs With the Engine
Without the 47 Touchpoint Engine
Ad costs keep climbing but conversions stay flat
Tweaking funnels and copy with no clear result
No idea which part of your marketing is broken
Buyers take weeks to decide — if they decide at all
30 days of posts with nothing connecting to a sale
Lots of effort. No clear path. Stuck at the same plateau.
vs
With the 47 Touchpoint Engine
Buyers arrive already trusting you — before the first conversation
You know what to create and exactly what job it performs
Follow-up runs in the background while you're offline
One asset does the work of 47 separate pieces of content
Revenue that doesn't stop when you stop showing up
One structured system. Buyers move. Sales follow.
SOUND FAMILIAR?
If any of this sounds familiar...
01
You're spending real money on ads and you are getting leads. But the conversions are all over the place. Some months are decent. Most months you're staring at the numbers wondering what went wrong. The cost per lead keeps going up and the results don't follow.
02
You've changed the copy, tweaked the funnel, tried a different agency, hired a funnel expert. None of it has moved the needle. The effort keeps going up. The results don't follow.
03
You don't actually know what's broken. You have tried so many things at once that you can't trace what's doing what anymore. You're making changes in the dark and hoping something sticks. It's exhausting and it's not sustainable.
04
Buyers are taking longer and longer to make a decision. The follow-up cycle is stretching. Objections keep coming up. You can feel the momentum dying between the first touchpoint and the sale. There's a gap and you can't figure out how to close it.
05
You know your offer is good. You can see competitors with weaker offers outselling you. And you can't work out what they have that you don't. That gap is quietly costing you more than money.
06
You've tried repurposing content. You take one blog post and turn it into different formats. But it's still random. There's no direction behind it. The content exists, but it's not building trust or moving buyers any closer to saying yes.
The problem isn't effort. It's a missing trust path. And that's exactly what this fixes.
One payment. Instant access. Everything included.
TESTIMONIALS
What others are saying
"I tried 3 others before Alvern"
"I had tried 3 technology consultants before Alvern without success. She understands both the strategy and the technical execution." — Amanda Heath
"Incredible Support"
"She provided high level strategic thinking and incredible support." — Charlotte Owen
"Problems get solved"
"Ever since she started working with us, problems get solved." — Jennie Lyon
"An incredible addition to my team"
"Alvern was an incredible addition to my team as I was getting ready to launch my first course. She brought a lot of knowledge and insights about marketing efforts, like SEO, list-building and nurturing, as well as the technical aspects of the course, such as course systems." — Merav Levkowitz
THE SHIFT
Here is what changes when you have a structured touchpoint system:
✕ Ad spend going up, conversions going nowhere
Your 47 touchpoints do the trust-building before your ads ask for the sale. Buyers arrive warmer. Your cost per conversion comes down without changing your budget.
✕ Tweaking your funnel for the hundredth time
Stop guessing which lever to pull. The 47 Touchpoint Conversion Engine gives you a clear path from first exposure to buying decision, so you know exactly what to deploy and when.
✕ Not knowing which part of your marketing is broken
Six specific angles — Mistake, Myth, Breakdown, Contrarian, Result, Objection — each one moves the buyer through a defined stage. You know what is working and why.
✕ Buyers taking weeks to make a decision
Repeated strategic exposure builds familiarity. Familiarity builds trust. Trust turns into a decision. The 47 touchpoints do this work for you automatically across every channel.
✕ 30 days of content that does not connect to a sale
You build your 47 touchpoints once in a focused 7-hour sprint. Then you deploy them. Less time creating. More time converting. The same audience, working harder for you.
✕ Repurposed content that still does not convert
Repurposing changes the format. This system changes the angle. One piece of content can be a Mistake angle on LinkedIn, an Objection angle in email, and a Result angle in an ad. That is what makes buyers move.
THE SOLUTION
The 47 Touchpoint Conversion Engine
One core idea. Six conversion angles. Five content formats. 47 strategic touchpoints built in a focused 7-hour sprint — then deployed across email, LinkedIn, ads, and organic so buyers move from curiosity to decision without you having to chase them.
One payment. Instant access. Everything included.
HOW IT WORKS
It only takes 3 steps
1
💡
Pick Your Core Idea
You start with one offer, one message, one core asset
2
⚙️
Run the 7-Hour Sprint
The framework and AI guide turn it into 47 trust-building touchpoints — each one mapped to a specific stage of the buying decision
3
📈
Deploy and Convert
Your 47 touchpoints go live across email, LinkedIn, ads, and organic — and buyers start moving toward a decision without you having to chase them.
THE STORY
How this system came to exist
I'm Alvern Bullard — 18 years in sales, five years helping coaches and course creators scale past six figures. I built this system because I kept watching people with strong offers lose buyers they should have closed. The problem was never traffic. It was always trust.
18+
Years in Sales
5
coaches, consultants, and course creators
400%
Client revenue Growth Achieved
100+
businesses helped
I spent 18 years in corporate sales. For the last five, I have worked with digital course creators to help them generate leads and grow their businesses. And in that time, I kept seeing the same problem over and over again. People doing everything right on paper but still not getting the conversions they needed. Running ads. Posting every day. Hiring agencies. Getting better copy.
No matter how much activity they created, the missing piece was always the same — not enough strategic touchpoints between first contact and the buying decision. So I built a system to fix that once, deploy it in a single day, and let it run in the background from there.
WHAT YOU GET
Everything you need to build, deploy, and convert — in one focused session
One
The Full Conversion Engine Training — From Problem to Deployment
Thirteen video modules walk you through the full system, starting with exactly why your current approach isn't converting, through to the 1-to-47 Expansion Framework, AI-Powered Touchpoint Creation, and the 7-Hour Build Sprint. Each module builds on the last so you understand the full picture before you build it.
CORE TRAINING
Two
The 1-to-47 Expansion Framework — Six Angles, Five Formats
This is the engine inside the engine. You take one core idea and expand it across six conversion angles: Mistake, Myth, Breakdown, Contrarian, Result, and Objection. Each angle is designed to move a buyer through a specific stage of trust. Then you pair each angle with five content formats — Posts, Emails, Video, Ads, and Carousels — and distribute across LinkedIn, email, YouTube Shorts, and retargeting. That is how one idea becomes 47 targeted touchpoints.
CORE FRAMEWORK
Three
The 7-Hour Build Sprint — 9 Step-by-Step Video Trainings
This is where you actually build your 47 touchpoints. Nine dedicated video trainings walk you through the full build process, from your core asset idea all the way to a complete library of 47 deployment-ready content pieces. You follow the steps, you do the work, and at the end of the sprint you have a full conversion system ready to go live. Most people come away with everything built in a single focused session.
EXECUTION
Four
The System Diagram, Execution Map, and Deployment Matrix
Three visual tools that show you exactly how your system works and how to run it. The System Diagram maps the full architecture so you always know where you are. The Execution Map shows how one idea flows out across angles and formats. The Deployment Matrix shows which of your 47 touchpoints goes to which channel, in which order, across which stage of the buyer journey. These are not decorative. You use them every time you deploy.
VISUAL TOOLS
Five
The AI-Powered Touchpoint Creation Guide
A comprehensive guide showing you exactly how to use AI to build all 47 content assets within your 7-hour build window. This is not generic AI advice. It is specific to the 47 Touchpoint framework, the six angles, and the five formats. It shows you the prompts, the process, and how to keep the output on-angle so every piece of content does the job it is supposed to do in the buyer journey.
AI GUIDE
EVERYTHING YOU GET
The 47 Touchpoint Conversion Engine
One payment. Instant access to everything. The complete system to turn one idea into 47 touchpoints that move buyers from curiosity to decision and convert more of the audience you already have.
The Full Conversion Engine Training — from the Touchpoint Problem through to full deployment Core
The 1-to-47 Expansion Framework across six angles and five content formats Framework
The 7-Hour Build Sprint with 9 step-by-step videos to go from idea to 47 live touchpoints Sprint
The AI-Powered Touchpoint Creation Guide — prompts, process, and angle-specific instructions AI Guide
High-Level System Diagram showing the full architecture of your conversion engine Visual
The Execution Map — see how one idea expands across angles, formats, and channels Visual
The Touchpoint Deployment Matrix — your complete deployment plan by channel and stage Visual
Conversion Architecture Fundamentals training — the strategy behind why this works Strategy
$147 $97
One payment. Instant access. No subscription.
One payment. Immediate access. Everything included.
QUESTIONS
Frequently Asked Questions
Is this just content repurposing? What makes it different?
Repurposing takes one piece of content and changes its format. This system takes one core idea and changes its angle. That's a significant difference. An Objection angle post on LinkedIn does a completely different job than a Result angle email — even if both come from the same core idea. Each of the 47 touchpoints is designed to move a specific buyer through a specific stage of trust. Repurposing fills your content calendar. This fills your conversion pipeline.
I'm already running Facebook ads. Will this work alongside my existing ad spend?
Yes — and it will make your ads work harder. Most ad spend underperforms not because of the targeting or the creative, but because the buyer journey after the click isn't strong enough. The 47 Touchpoint Conversion Engine builds the trust path that sits behind your ads. Buyers who click and don't convert immediately get followed up with strategically — so your cost per acquisition goes down without increasing your budget.
I've already tried agencies and funnel experts. Why would this be any different?
Agencies build the container. Funnel experts build the pages. Neither one diagnoses why buyers are hesitating once they're inside the funnel. The 47 Touchpoint Conversion Engine doesn't rebuild your funnel — it fixes the trust gap that exists between first contact and the buying decision. That's the part most agencies never touch. If you've spent money on funnels and copy and the conversion rate hasn't moved, the issue was almost certainly the touchpoint layer — not the funnel itself.
How soon can I expect to see results?
Most people complete the 7-Hour Build Sprint and have their core touchpoints live within 24 to 48 hours. The follow-up sequences activate immediately once deployed. How quickly you see conversion results depends on your existing traffic and audience size — but the system is built so that the first touchpoints are doing trust-building work from Day 1. You're not waiting months to see movement. You're deploying a complete conversion path in a single session.
Do I need to be technical or have advanced marketing experience?
No. The system is built for business owners, not marketers. The AI-Powered Touchpoint Creation Guide walks you through every step using prompts that are specific to the 47 Touchpoint framework — not generic AI instructions. The Deployment Blueprint tells you exactly where each touchpoint goes and in what order. You don't need to understand funnels, automation, or copywriting at a deep level. You need one core idea and the willingness to follow the sprint.
Will this add to my content workload?
It replaces the workload you already have with a more purposeful one. Instead of starting from scratch every week wondering what to post, you extract everything from one core asset you already own and build 47 touchpoints from it. You're not creating more — you're creating smarter. And once the system is built and deployed, the follow-up sequences run automatically. The ongoing effort is significantly lower than what most people are already doing.
Is there a done-for-you option?
The 47 Touchpoint Conversion Engine is a do-it-yourself system designed to be completed in a single focused session. If you would prefer someone to build and deploy it for you, the Revenue Stability Framework is our high-touch implementation offer where we work directly inside your business. You can find more information on that by contacting us directly.
When do I get access?
Immediately. The moment your payment is confirmed you'll receive an email with your login details and full access to everything inside the system — all 13 training modules, the frameworks, the AI guide, the visual tools, and the 7-Hour Build Sprint. There's no waiting period and no drip schedule. Everything is available from Day 1 so you can start your sprint whenever you're ready.
What if it doesn't work for me?
Complete the Buyer Map. Run the 7-Hour Sprint. Deploy your touchpoints. If you go through the full process and don't uncover at least five trust-building gaps that are costing you sales right now — contact us within 30 days for a full refund. No questions. No hoops. No awkward emails. The only way you don't win is if you don't use it.
TRY IT RISK FREE
My Promise to You
Complete the Buyer Map. Run the 7-Hour Sprint. Deploy your touchpoints. If you go through the full process and don't uncover at least five trust-building gaps that are costing you sales right now — contact us within 30 days. Full refund. No questions. No awkward emails. The only way you don't win is if you don't use it.
TESTIMONIALS
What others are saying
"I tried 3 others before Alvern"
"I had tried 3 technology consultants before Alvern without success. She understands both the strategy and the technical execution." — Amanda Heath
"Incredible Support"
"She provided high level strategic thinking and incredible support." — Charlotte Owen
"Problems get solved"
"Ever since she started working with us, problems get solved." — Jennie Lyon
"An incredible addition to my team"
"Alvern was an incredible addition to my team as I was getting ready to launch my first course. She brought a lot of knowledge and insights about marketing efforts, like SEO, list-building and nurturing, as well as the technical aspects of the course, such as course systems." — Merav Levkowitz
GET STARTED
Your buyers are already out there.
They just need more of the right touchpoints.
Get the 47 Touchpoint Conversion Engine — The Full Conversion Engine Training, the full build system, and every visual tool you need — for one single payment of $147 $97.
One payment. Immediate access. Everything included. No subscription.